Anita is a business and talent development professional with extensive experience in providing business solutions, training, coaching, consulting and learning and development from operational to senior executive levels, across multiple business sectors.

As a director of Prime, Anita is responsible for the successful integration of corporate business and talent development strategies and solutions into the dental industry.

Since joining Prime Practice, Anita has managed, designed and delivered training programs for thousands of dentists and their teams throughout Australia, New Zealand, USA, UK, Asia Pacific and Canada. She is a leading expert on teaching dentists and practice managers leadership and management skills required to run a successful practice and achieve their goals.

Anita is a regular keynote speaker at major international dental conventions and consults with large corporations on their team engagement, business development and growth strategies.

Wayne has over 20 years’ corporate experience leading global multinationals including 9 years working as Vice President for Henry Schein – APAC & Global Initiatives. His experience also includes working with Holding and JV companies including NASDAQ 100 and Fortune’s Most Admired Company.

Wayne has been involved in leading major acquisitions up to $100m and publicly listed entities. He has a proven track record of identifying, conceptualising and delivering products to market and playing a key strategic role in growing the dental industry in the Australasian region. Wayne has spent time in the dental industry working with key players in China, Hong Kong and Thailand as well as Australia and New Zealand. Wayne has an honours degree in Accounting Science and worked with the Horwath Group in Sydney in the late 90’s. In this role, Wayne provided professional services to many industries including being involved in 2 landmark legal cases in Australia. Wayne’s personal belief of ‘being your best brand possible’ is evident in the reputation he upholds with a number of global brands and business leaders.

Dr. Phillip Palmer ran a successful dental practice in the Sydney CBD for 34 years

He has been involved in teaching dental practice management since 1995 and he is a director of Prime Practice, as well as Dentist Job Search Pty Ltd. Through Prime Practice, he has helped thousands of dentists to reach their goals, increase their income, and enjoy their practices more. He has lectured around the world on practice management topics and has a deep understanding of all the different management, financial and professional issues that face dentists. He is regarded as Australia’s leading expert in the business of dentistry.